A locally sourced serving of hypocrisy

12 05 2008

How nice to see Gordon Ramsay turning into an environmentalist overnight. His call for local and seasonal produce (including the bizarre suggestion that chefs who do not serve seasonal produce should be fined – work out how even the most energetic red-tape bureaucrat would administer that) was hailed by sleepy journalists as a great call to action from the rent-a-quote culinary genius. Laced with an attack on Delia Smith, surely the timing of his publicity stunt (sorry, ‘call to action’) was purely coincidental given that his latest series is about to start on TV.

From what I read over the weekend, it was left to The Independent (pretty much the only trustworthy newspaper these days in my opinion) to do any actual journalistic research into Ramsay’s latest rant. They ran a brilliant piece on the fact that Gordon’s luxury restaurant in Dubai boasts of little else other than the fact that all the food (and even the milk) is flown in from the UK, some 3,000 miles away. In fact, if you visit his glitzy emporium (not that I would) in the UAE, even the fish is flown in from the North Sea, that icon of rampant pillaging. Whilst the Gulf yields plenty of fresh, local, and more exotic species of seafood, Gordon brings it in from the most laughed at attempt at marine conservation anywhere in the world. Here in Britain, the way to puff your product is to show how local and seasonal it is. But for those who, for reasons best known to themselves, opt to holiday in Dubai, the way to haul the punters in is to emphasise just how far the food has travelled. Odd world, silly man.

The F-word seems strangely apt as a response to this self-serving green grandstanding. 



Saving what matters

7 05 2008

Whilst campaigning in the 1980s against the nuclear deterrent, my father befriended a fellow pacifist, the late English composer Robert Simpson. Although politically interested, I was far too young to appreciate their political bond, which was in fact rooted in a love of great music. But I well recall my father recounting to me, when I was no more than ten years old, something Simpson said to him about nuclear war. Simpson’s greatest fear about nuclear annihilation, at a time when the superpowers of the day held in their hands the power to eliminate planet earth seven times over, was not the extinction of species, or even mankind, but a terror that the scores of Beethoven’s precious and timeless symphonies could be destroyed forever.

I must admit, to a young teenager more interested in beer and girls than the intricacies of classical orchestration or even war with the Soviets, this profound thought was somewhat wasted on me. But as I sat in the Royal Festival Hall on Friday evening listening to a staggeringly talented 28 year old Greek conductor (unusually, in her profession, a woman), Stamatia Karampini conducting the London Philharmonic playing the Overture to Wagner’s epic ode to love, Tristan & Isolde, I think I knew what Simpson meant. No less so when the truly brilliant Norwegian pianist, Sigurd Slattebrekk, played the Grieg Piano Concerto as though he had just discovered the meaning of sound itself.

I have long felt that those who yearn to save our wondrous planet have so much in common with those who truly appreciate and honour great music. Yet their worlds have too seldom collided. Environmental gurus revere Dylan and other popular cultural relics (albeit great ones) of the sixties. Classical music buffs are too concerned with the greatness of Mahler or Mozart to worry themselves about natural beauties like the turquoise mot-mot or the orangutans of the Asian rainforests. How I wish the two groups could combine (Classic FM is after all the most successful commercial radio station in the UK) and pool their common interest in the survival of all beauty on this earth for our common good. My father died, last year, at 92, having divided his life between journalism, political activism, poetry and the theatre. Perhaps a sub-conscious attempt to reconcile his concern for the people of this earth with the wonders they inherit in the arts. He lived long enough to see my passion for the survival of both our natural world and the musical culture that sustains its human habitants. In our day to day corporate lives, I wonder whether we would not all benefit from a little less time on email and a bit more energy devoted to the things, man-made and natural, that surely hold the key to our long term survival. On Friday night, listening to this heavenly sound flow from the orchestra, I would have deleted even the most important work email. Because in the grand scheme of things, it could not possibly have mattered.

 It reminded me always to remember the things that really count, be they sights or sounds.  If you don’t believe me, listen to that Wagner overture before you browse one more web-page today. It’s truly worth saving. It’s hard to believe anyone who heard it would engage in the carefree destruction of the planet that gave it life. Humanity has become the planet’s resident expert in waste. Some things are simply too good to waste, and the music that has survived generations is one of them. It represents natural beauty of a kind that only a nuclear holocaust could extinguish. In that sense, it is stronger than the vulnerable species that stand on the brink in the face of our wanton destruction.



Green Condoms, Plane Stupid, and Mind the Gap

9 04 2008

Loved this story in the Guardian about how a new condom making venture could help keep the Brazilian rainforest standing, as it were. Yet another example of the growing efforts to show forests can be worth more left standing than cut down.
 
More serious is this piece about the perils of planting fake activists in campaign groups to try to undermine them. I’m no fan of BAA (having again experienced their ‘customer service’ at a hopelessly chaotic London Heathrow on Sunday evening), but I’m relieved to see they weren’t behind this foolhardy strategy. It’s extraordinary that people think this kind of covert operation can still work without the risk, dare I say it, of exposure. It turns out the campaigners were a bit smarter than the mole on this one. Sad to think the chap involved couldn’t find a better use for his Oxford degree.
 
Lastly, this video clip is a good reminder about the perils of not adapting our transport systems to a fast growing population. If you thought the London tube system was bad, take a look! And then imagine our planet in 2050…



The best kind of profiteering

27 03 2008

Following yesterday’s piece about JP Morgan buying Climate Care, BBC and several newspapers this morning report on another major collaboration between conservationists and money makers. This time the goal is to place a financial value on rainforests, those giant planetary utilities that have been so ravaged for so long. One of the directors of Canopy Capital (the financiers of a deal to protect Guyana’s pristine Iwokrama rainforest) puts it nicely in today’s Independent, asking “How can it be that Google’s services are worth billions but those from all the world’s rainforests amount to nothing?”
 
Expect to see a lot more work on valuing rainforests and creating financial incentives for their preservation in the months and years ahead. The Prince of Wales has launched his own Rainforests Project backed by a number of NGOs and multinationals, in an effort to find practical and profitable solutions to reverse the collapse of these vital eco-systems. As the profile of climate change peaks, it’s about time that rainforests (which of course play a central role in mitigating global warming by acting as a natural thermostat and storing carbon) took centre stage again. And if people make some money out of saving something of benefit to the whole world, at least it’s profit with a purpose. Iwokrama is one of just four intact rainforests left on the planet. So I’m 100% behind this deal.
 



A Passage to India

10 01 2008

I spent Christmas and New Year touring India (or as much of India as you can tour in sixteen days) with my girlfriend and mum. It was greatly exciting to be in a country I had wanted to visit ever since seeing Richard Attenborough’s Gandhi aged ten. Not to mention India’s prime position in the sustainable development spotlight as its population and economic growth continue to explode. The sub continent’s green challenge is well documented here in the West, but I had not appreciated just how prominent the environmental agenda is in India itself. No tour guide failed to mention global warming and its impact on water supplies (I don’t think we saw one river that hadn’t dried up). And for all the noise, congestion and bustle of Delhi, I was stunned to see that every single auto-rickshaw now runs on Compressed Natural Gas (which has made a hugely positive impact on pollution levels I’m told). As London contentedly parades its tiny trial fleet of fuel cell buses, it’s worth noting that all Delhi’s buses have been converted to CNG for some time. All vehicles proudly bear the slogan ‘World’s Largest Eco Friendly CNG bus Service’). And given the vast numbers of people crammed into and hanging off the buses, the carbon footprint per passenger is probably almost nil.

bus2.JPG

Just like Europe and the USA, companies are keen to ride the bandwagon (if not the buses). A variety of green ads adorn the domestic terminal at Bangalore Airport. I’m not entirely sure that the phrase ‘Eco-friendly Miners to the Nation - Spreading Happiness’ from the country’s largest iron ore producer would pass muster with the UK Advertising Standards Authority (who’ve just upheld a Friends of the Earth complaint about a BBC World TV ad proclaiming Malaysian Palm Oil as ’sustainable’), but it’s interesting that the company feels the need to say it nonetheless.
 
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Reading the newspapers everyday was also revealing. Just as many articles and leader columns about climate change, carbon offsetting, clean energy, the growth of the organic food industry and corporate responsibility in The Times of India, The Hindu or the Indian Express as we find on our European breakfast tables every day. That was a truly pleasant surprise as well.
 
Please don’t misread this as an assertion that India is on track to be a sustainability icon, or a green and pleasant pollution free land. Nowhere are water scarcity, the impact of climate change, extreme poverty, unsustainable agriculture and over-fishing more apparent. Pollution is everywhere, as is the daily waste of a country on the move towards ever vaster consumption levels. And systemic corruption always threatens to scupper any noble political or commercial progress.  But national, state governments and big business are at least moving these issues fast up the agenda in a way that is not often reported here. The prospect of clean technological development (India is a global tech leader after all) and this superpower as a force for good in the world is a real one. Sitting in Bangalore Airport, I felt the same as I did in China last year - these emerging giants may have further to travel down the green path than some European countries, but their culture, appetite for change and technological expertise means they might just get there faster than we did in the West, with all our dithering and political fudge. They will get there even more quickly if we don’t make them the dumping grounds for our own wasteful excesses by sending them all our rubbish. I don’t really want to live in a country that exports rubbish, be it in container bins or on television.
 
There were the usual green gripes you get on holiday. Irritation with the (gorgeous, sorry but it was) Kerala hotel that plastered its bathrooms with brass signs saying ‘protect our planet’, pleading with guests to hang towels up on hooks for re-use, and firmly encouraging us to use water and energy sparingly. Yet short of hiding your towel in your suitcase, no matter what time you returned from the pool you would find it replaced with a clean one. And it’s hard to save water when the bathroom basins have no plugs and the loo flushes for around 20 minutes at even the tiniest flick of the flush. And try saving energy when they turn your air-conditioning system down to 5 degrees on full blast all day when you’re away from your room. Anyway, all these points belong on the feedback form (I have never visited a country so into feedback forms). And the truth is, most hotel chains are no better in Europe or the US.
 
When I saw the resilience, courtesy, spiritual wellbeing, work ethic and calm diligence of the people I met across five different States, I couldn’t help thinking that for all the chaos, dirt and noise, if there’s one place on earth that might one day be a mammoth green pilot light for the rest of the world, India is it.

Eco-friendly transport!
Eco-friendly transport!



Plumbing new depths

5 12 2007

Frightening piece by Owen Bowcott in today’s Guardian about the growing international race to snap up ownership rights to vast tracts of seabed in order to exploit its mineral, oil and gas deposits. Having ruined much of the world’s land, we now find ourselves in a dash to grab what lies beneath the surface, with all the environmental devastation that could entail. It’s reminiscent of how the European Union, having exhausted all its fishing resources through years of reckless practice, then turned to West Africa, snapping up the fishing rights of the world’s poorest people and depriving them of their main source of protein. Or how having pillaged supplies of fish that had provided for humanity for centuries, mankind turned to deep water species like the orange roughy, scooping them up before they had even had a chance to reproduce. Illegal fishing pushed this species, which can live to 100 years old, to the brink of destruction. This determination to drain every last drop of life from the earth continues to baffle and alarm in equal measure. I’ll be watching the seabed rights issue with interest, not least because it has all the ingredients campaigners dream of - beautiful nature, multinational corporations, governments, short-termism, and potential profit at the expense of developing nations. It’s a lethal cocktail all round.



The world’s greenest country?

16 11 2007

Every year FutureBrand works in conjunction with the Weber Shandwick travel practice in New York to produce and promote the Country Brand Index. This global study ranks countries as brands. It involves quantitative research, with over 2660 travel respondents (business and leisure) from seven countries. Additionally, 50 travel experts were polled on their perceptions of countries as brands. The survey covers all sorts of areas, including art and culture, shopping, nightlife, value for money, safety, and business friendliness.
This year, a new category was introduced, and respondents were asked to identify those countries most oriented towards environmental protection.  The results are interesting, and there are some surprises. Sweden tops the poll (OK, that’s not a surprise). Scandinavia in general fares well, with Denmark and Iceland both in the top 10. Bizarrely, Singapore appears third. When I was there in September several people told me that the small nation’s green spaces were gradually being lost to large scale construction projects. Although green initiatives are infinitely more visible in Singapore than some of its larger Asian neighbours, I wouldn’t have picked it myself. Its high ranking suggests the country is doing a good job presenting itself as eco-conscious, for sure. Interestingly, the UK, for all the political and media hype on climate change, fails to make the top ten at all. Arguably a slap in the face to all three main political parties who have tried to out green each other for the past 2 years. And a sign that no matter how much you talk about these issues, if there’s no fundamental action you won’t change perceptions. Australia squeezes in at number 9, despite the country’s refusal to adopt the Kyoto protocol. And the number 10 spot goes to the stunning Costa Rica, where my friends at the Rainforest Alliance are doing so much to promote sustainable agriculture and help farmers build better livelihoods, in harmony with nature.  But it’s still a country where major challenges remain in preventing the catastrophic loss of forests and the biodiversity they sustain.



BASE

14 11 2007

I’ve been helping get a big new sustainability expo off the ground. It’s called BASE. A lot of old friends and colleagues are involved. We all believe this could become a watershed event in the debate about making sustainability truly profitable. The plan is to bring together a vast coalition of businesses, NGOs, government agencies and others to show, once and for all, that you do not need to trade profit for a greener, cleaner planet. One of my personal gurus, Tom Burke, is chairing our advisory board, and all manner of companies including Alliance Boots, Oracle, Kraft, and I’m pleased to say Weber Shandwick, are founding partners. Check out their website and see you there!